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engineering a machine-tool industry coup : fadal has taken back its market from the japanese

by:SNK     2019-09-07
The machine-tool industry--
Enterprises that make other machines--
It can be called \"fardar attractions \".
\"Method Dar engineering the company, a 33-year-old family-
The business that is owned is almost single
Part of the 1980 market they dominate surpassed Japan.
Chatsworth produces machine tools in lower places
The market price end of what the industry calls a vertical machining center--
Computer upright
Controlled precision machines for grinding, shaving, cutting and drilling metal--
They sell through about 50 dealers around the world.
Fadal Engineering claims its sales soared from $5 million in 1985 to about $0. 11 billion in 1993, while the number of employees increased from about 75 to 240.
Today, there\'s one in fardar.
A one-week backlog of orders and looking for ways to increase the delivery of machines from 120 to 150 units per month.
The company sells nine machines-
Models of tools ranging in price from $36,500 to $148,000, from United Airlines and Jet Propulsion Labs in Pasadena to \"one person in Texas, he has one of our machines in his barn, \"said Dean de Kassin, son of one of the company\'s bosses, who works in the marketing department.
At fardar\'s factory, the company\'s machines are used to clone themselves.
The Fadal machine was then sold, from the lipstick tube of Mary Kay cosmetics to the parts of the Macdonald Douglas aircraft.
Fardar not only successfully competes with major Japanese machines
Tool makers such as Mazak, Masura and Toyota have also lowered prices.
David Sharby, president of CommScope Masin, a machine tool dealer in Wilmington.
He said that with the appreciation of the yen, the machine in fardar became cheaper.
\"It\'s an industry that the Japanese say they take over, and fardar is cleaning up their clocks.
If Fadal is one-on-one with the Japanese processing center, it will be difficult for buyers
Do not buy Fadal machine.
They\'re just so good, \"said Donald Norberg, the boss of gardenner\'s rotary technology.
However, success has also attracted attention in the family of de Caussin, the owner of fardar, a group of closely united uncles, brothers, cousins and in-laws
The law governing the company, founded in 1960 by Francis de Kassin.
Larry de Kassin, 53, vice president of fardar, said: \"We are in the process of overstocking orders, which means\" you will only invite competition. \".
\"In fact, the success of fardar has prompted other countries in the United States. S. machine-
Tool manufacturers such as industry leader Ji dings & Lewis Inc.
Fond du Lac in Wis.
In Cincinnati, take a more positive approach in lower
The market was almost acknowledged in the 1980 s when Japanese companies were making better and cheaper machines.
Fadal continues to build smaller, more affordable models, which one analyst calls the Volkswagen Beetle \". \"The low-
Ian Rogers said that the terminal market was \"an industry waiting to happen\" and that he followed the development of the industry by setting up Strong/cornuson Capital Managementin Milwaukee.
He added: \"This is an area where Americans come back.
\"* Analysts believe that the price of the US dollar has fallen, and the renewed emphasis on quality by US manufacturers, whose competition in the international market is estimated to be $8 billion.
Throughout the 1970 s and 1980 s, the larger United StatesS. machine-
Tool manufacturers continue to focus on high
The final market is expensive and bulky machines, which are difficult to sell at a cost of $750,000.
Since the beginning of the 1980 s, Japanese companies have used their better technology and cheap yen to occupy most parts of the United States. S.
Their low marketend machines.
Fadal has never wavered in its idea of making affordable machines that can be used as easily as a motherand-
Operation as popular as in machine stores in big companies.
\"Even now, we are still targeting small stores.
It\'s a faster sale and there are more of these stores, \"said Larry de Kassin.
Through all this, Caussins adheres to the decree of the company\'s founder, Francis de Caussin, to make their machines only in the United StatesS. -made parts. While other U. S.
Manufacturers bought computer control panels for their machines from Japan, and Fadal decided to make it himself.
The Fadal panel includes an optional telephone modem that allows company employees to analyze the client\'s computer programming from Chatsworth whenever a problem arises.
However, Fadal did not
Reliable decorative machine with fewer parts and simpler electronic control.
* Larry de Caussin estimates that Fadal controls a lower level of 30%
Price end of machine-
Global tool market.
Around the world, including China, Japan, the UK and 16 other countries, there are more than 6,000 Fadal machines in the store.
Officials at fardar estimate that 90% of their machines are sold in the United States, while international sales fell to 10% due to weak European economies.
The company was established in the garage of Francis de Kassin in the 1950 s.
In 1953, Elder de Kassin moved from Detroit to Van Nuis, where he was a tool maker.
After working as a mechanic at a local company, Francis de Kassin opened his own store in North Hollywood in 1960, mainly working on small contracts for local airlines.
With the development of the company, de Caussins leased 11 buildings to handle the increasing work orders.
While the company\'s name sounds like it\'s in the Middle East, fardar comes from the names of Francis de Kassin and his sons Adrian, David and Larry.
Francis and Adrian have died, and today the company is headed by 56-year-old David de Kassin and Vice President Larry de Kassin.
Recently, de Caussins moved the company to 220,000-square-foot, $10-
They own millions of buildings in Chatsworth.
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